Doc Searles posted this (for my non media friends, check out his blog doc.weblogs.com, he is awesome).
I thought this was metaphoric (well, not the soap part)
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I am posting this for the sole reason that, I love Feedburner! I had lunch with Dick and Brent the other day and, those guys have their fingers on the pulse, hats off boys! http://www.feedburner.com/fb/a/publishers/bigstats
Take a look at the two spots below. One says, “Haven’t you had experiences like these, and couldn’t you use something like this?”
The others says, “We are so creative!”
Now, I think that one of these spots is a work of art and the other is advertising. One adds Value and the other “ain’t addin Sh-t” (but [...]
I think that I am going to change the name of this blog to “A Valuable Circus”. Well, perhaps not as, this is a blog about Media (although, I think I speak as much about advertising and marketing).
Does Adidas really need to draw valueless attention? Do they really need to say, “look at me!”
I [...]
Every morning I get to work and turn on my computer and the Answers daily highlights (which I have opted in to receive) pops up. It tells me whose birthday it may happen to be, a few “words of the day” and it gives me a quote.
Today’s quote was by the composer Carl Orff [...]
Along with the rise of social media came a surge in viral marketing but, is viral enough?
Below is yet another example of a cute 30 second spot that will no doubt be passed around the world via the web.
My question is what value is being added here? What is this commercial really selling? [...]
I recently encountered many conversations about “brand ownership”. One was in Mediapost and the others, well, I cannot even remember if they were podcasts, blogs or actual conversation (once again, the effect of media fragmentation on media memory).
The conclusions of all these conversations were that consumers are the real brand owners, managers and communicators. [...]