mockben-at-ice-chanty.gif

Some Analytics and Usability at Etail

Chairpersons Remark
Jeff Ernst VP Marketing Fatwire
The Theme-Relvenacy
Brad Wolansky, Director of eCommerce for the Orvis company
Increasing Sales and Conversion via Analytics Driven Active Merchandising
SPV Key Metric- sales per visit
1. Identify the issue
2. Create a clear and succinct statement (an IFB “I firmly believe”)
3. Need to prove IFB with a test
4. Report on the results

Geoff Ramsey giving the eTail Awards in the General session

The Winners:
CRM- Finalist include Chrysler Group and Avon
Winner is…Avon Products
Fulfillment- Headsets.com (and one others I missed)
The winner is…Custom Inc.com
Search- I am just going to give the winners now!
Lalain Vernon
Visualization- The Winner is…The Home Depot
Email- Smart Bargains
Web Analytics- and the winner is…Overstock.com

eTail Day 2 (electric boogaloo)

I got off to a late start in my blogging today due to the fact that my new mac was syncing up with my treo for the first time (it was not successful).
Anyhow, I am back in the conference with my computer and ready to bring you the best of eTail.
Some Key Topline topics thus [...]

Great disjunct Tidbits from eTail!-Anne Holland, Marketing Sherpa

Anne Holland
Marketing Sherpa
So far this was the highlight of the conference for me!
Here are some disjunct stats, I will point you to the actual presentation when it is posted online:
25% growth last year in e-commerce
The fastest growing commerce sites are the ones who are measuring the most
Paid Search- The Marketers who are growing the most [...]

A bit harsh on that last post

Todd Yates did in fact say some interesting things. The dynamic way in which his XML feeds update what links are going to the wholesalers was pretty interesting.
I was just cranky I guess, sorry Todd, you are doing a great job. The metrics look good!

eTail Maximizing Limited eCommerce Resources “Again, taking notes as I listen”

Todd spoke about how the ability to market online is a privilege although some see it as mandatory (um…whatever☺ ).
He showed a slide about the disadvantage of uncoordinated web initiatives and unfocused websites (hmmm….)
Let me take this time to tell you that, while I was waiting for Shenan Reed to get out of the bathroom, [...]

Making Web 2.0 Work in eCommerce at eTail- “Just the facts as I listen”

Sucharita Mulpuru Forrester Research
Peter Cobb, President and Co-Founder eBags
Kenneth Dotson CMO TicketsNow
“6% of consumers using RSS on a regular basis” Forrester
Peter Cobb- eBags and 6PM.com
“RSS where the consumer can decide what they want (information on)”
Cobb speaks about the user centric focus of RSS over email and how users do not want emails loaded with products [...]

eTail

I am sure that many of my loyal fans have missed my blogs over the last week or so but, I will have you know that I have been very busy and will be starting up again soon!
I am at eTail right now and promise to bring you all some informational goodies

Media Buying/Across The Sound

I am on episode #46
http://www.acrossthesound.net/
This is a great podcast!