It was just one short year ago that I remember sitting in the audience for the RSS panel at OMMA (there were about 30 or so of my peers looking on with me) thinking “what will this space be……

Thanks for attending the session! I’m pleased to see some postings about it on the web, and it’s good to have a raging cynic in the audience to counter the bullish optimism at the front of the room.

You mentioned that what we shared was old data. I agree, however, your post didn’t point me to any “new data” beyond what we have. Please post on where that data is and I promise to incorporate into the next panel.

You’re right on with your comment “It seems that all the people on this board are looking at different ways to monetize RSS.” That’s why we put a diverse panel together. Glad to see we met our objective there. However, I don’t see the same data illustrating that substantiates “advertisers are not using the technology the are advertising in”, and I don’t recall anyone on the panel mentioning such a disconnect. My experience is exactly the contrary. Advertisers are the ones that are sometimes hardest to win over, and they’ve not going to spend their money across an increasingly fragemented media spectrum if they don’t understand what they’re buying. I also don’t forsee a period of RSS SPAM. Sure, with SPLOGS and the like, there’s some of that, but not from the advertiser perspective.