OMMA EAST 2006 THE MARKETERS RESOLVED: Online-fueled Media Upheaval will drive Marketers away from Advertising.
September 25, 2006 1 comment
New internet content models are threatening to destroy the advertising business. Some of the internet’s most popular destinations are hostile to advertisers or simply don’t or can’t accommodate them. Faced with spending more money on less effective media, advertisers are tuning out advertising and turning up good old-fashioned marketing, even taking a page from publishers’ [...]