Comments on: Track This Google/Why Is the Medium Now Responsible For Accountability? http://circ.us/2006/11/track-this-googlewhy-is-the-medium-now-responsible-for-accountability/ Circ.us is a creative communications firm that helps brands tell stories through innovation and participation. Fri, 05 Feb 2010 08:21:44 -0500 http://wordpress.org/?v=2.8.2 hourly 1 By: Podcasting Consultant and Expert - Tips and Commentary on Podcasting http://circ.us/2006/11/track-this-googlewhy-is-the-medium-now-responsible-for-accountability/comment-page-1/#comment-273 Podcasting Consultant and Expert - Tips and Commentary on Podcasting Thu, 09 Nov 2006 22:08:56 +0000 http://amediacirc.us/2006/11/04/track-this-googlewhy-is-the-medium-now-responsible-for-accountability/#comment-273 [...] Adam Broitman of Morpheus Media responded to my post on Google AdSense for audio. He asks: …do we really need to rely on Google to figure this out or can we take it in house and get creative? [...] [...] Adam Broitman of Morpheus Media responded to my post on Google AdSense for audio. He asks: …do we really need to rely on Google to figure this out or can we take it in house and get creative? [...]

]]> By: Char http://circ.us/2006/11/track-this-googlewhy-is-the-medium-now-responsible-for-accountability/comment-page-1/#comment-272 Char Sun, 05 Nov 2006 23:24:55 +0000 http://amediacirc.us/2006/11/04/track-this-googlewhy-is-the-medium-now-responsible-for-accountability/#comment-272 Hey are you going to AdTech this week? Chris is going (the drummer from Uncle Seth) for work. He's with ReduxMedia. You guys should hang out or something. You have quite a few things in common. ;) Hey are you going to AdTech this week? Chris is going (the drummer from Uncle Seth) for work. He’s with ReduxMedia. You guys should hang out or something. You have quite a few things in common. ;)

]]> By: Joseph Jaffe http://circ.us/2006/11/track-this-googlewhy-is-the-medium-now-responsible-for-accountability/comment-page-1/#comment-271 Joseph Jaffe Sat, 04 Nov 2006 21:10:02 +0000 http://amediacirc.us/2006/11/04/track-this-googlewhy-is-the-medium-now-responsible-for-accountability/#comment-271 Great post....and yes, creativity is key...so is customization. The big problem is that there is still so much reluctance and resistence to get creative i.e. use that noggin', get off your ass and work a little harder to engage an otherwise disinterested consumer. In the case of [x 1] and B-K-G, I take my hat off to them for their leadership and vision. Now comes the hard part...ROI. I always say if you want to get the right answers, ask the right questions. In the case of B-K-G, the goal and objective was singular, succinct and very tangible. To date (to my knowledge), they have not hired that one person via their ATS sponsorship. That said, a) I'm not giving up because I believe in them and the power of the originality of their sponsorship and b) I think they've definitely raised their awareness in the market, not to mention the goodwill (like in your post) from their actions. Watch this space... Great post….and yes, creativity is key…so is customization. The big problem is that there is still so much reluctance and resistence to get creative i.e. use that noggin’, get off your ass and work a little harder to engage an otherwise disinterested consumer.

In the case of [x 1] and B-K-G, I take my hat off to them for their leadership and vision.

Now comes the hard part…ROI.

I always say if you want to get the right answers, ask the right questions. In the case of B-K-G, the goal and objective was singular, succinct and very tangible.

To date (to my knowledge), they have not hired that one person via their ATS sponsorship. That said, a) I’m not giving up because I believe in them and the power of the originality of their sponsorship and b) I think they’ve definitely raised their awareness in the market, not to mention the goodwill (like in your post) from their actions.

Watch this space…

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