Its still the content, stupid!
Posted on January 25, 2007
I realize this is not a new microsite, and that Adrants wrote about it on December 6th but I did not get to it until now. This Vista touting microsite is pretty darn clever. My first approach to judging a microsite is to think about how it adds value to the brand. The value proposition of this site was not apparent initially but then I took a step back and just watched the content and it was pretty funny.
I don’t have time at the moment to do a full write up about all the interactivity of this site but there is quite a bit and I recommend taking a look (if you haven’t already)
Tags: Windows, Vista, Windows, Vista, Adrants, Microsite
Jan 26, 2007
Nice. Completely thinking out of the box for a microsite. Talk about content that sets you apart from your competition. I feel as though this is not only adding value to the brand from a user landing on the page’s perspective, but to the search engines themselves. They will eat this content up!
Jan 29, 2007
This is pretty cool. I like that it’s not a convaluted mess and it’s easy to use. Check out They Might Be Giants site for an example of how NOT to use this kind of site… it looks cool, but it’s too hard to get to everything.
There was clearly a lot of effort put in to this. They went all the way with it, as opposed to just getting the basics done. Like the fact that he doesn’t just say something when you’ve entered the site, he keeps talking. That’s dedication.
And with a site like this, that’s what you need. If you’re gonna do it, do it right.
Jan 29, 2007
PS. I wasted a couple hours on that site when I should have been summarizing this stupid article type thing for my (final!) french grammar course. So thanks!