Comments on: Yes, I am adding to the virus… http://circ.us/2007/01/yes-i-am-adding-to-the-virus/ Circ.us is a creative communications firm that helps brands tell stories through innovation and participation. Fri, 05 Feb 2010 08:21:44 -0500 http://wordpress.org/?v=2.8.2 hourly 1 By: adam http://circ.us/2007/01/yes-i-am-adding-to-the-virus/comment-page-1/#comment-500 adam Sat, 27 Jan 2007 18:53:11 +0000 http://amediacirc.us/2007/01/26/yes-i-am-adding-to-the-virus/#comment-500 That is exactly my issue with this execution. Strategy is good but execution is bad as I do not find it that creative. That is exactly my issue with this execution. Strategy is good but execution is bad as I do not find it that creative.

]]> By: Frans http://circ.us/2007/01/yes-i-am-adding-to-the-virus/comment-page-1/#comment-499 Frans Fri, 26 Jan 2007 21:15:22 +0000 http://amediacirc.us/2007/01/26/yes-i-am-adding-to-the-virus/#comment-499 The first 2 are almost embarasing to watch. You just wish/hope it isn't real. The 3rd video is a bit of a let down, it isn't very funny to me. Not that i feel fooled or anything. But they could have put more story in the last ep. I would have liked to see the dad freak out over it, and her saying: "Oh relax dad have a slice of domino's". Or something more widely creative. The first 2 are almost embarasing to watch. You just wish/hope it isn’t real.
The 3rd video is a bit of a let down, it isn’t very funny to me. Not that i feel fooled or anything. But they could have put more story in the last ep. I would have liked to see the dad freak out over it, and her saying: “Oh relax dad have a slice of domino’s”. Or something more widely creative.

]]> By: adam http://circ.us/2007/01/yes-i-am-adding-to-the-virus/comment-page-1/#comment-498 adam Fri, 26 Jan 2007 20:26:47 +0000 http://amediacirc.us/2007/01/26/yes-i-am-adding-to-the-virus/#comment-498 I have to admit that I do agree with you that it is hard to think this is real however, I am not sure that I think people would necessarily know they were being lured in by a brand as opposed to someone making a mock video(not that that much really matters). I guess I just did not think it was very funny. That is where our opinions diverge. Where our opinions somewhat reconverge (not a real word)is on that point that this is how brands should be handling YouTube. This framework IS a good model for brands to look at but I think that they can do much better in terms of entertainment value, storytelling and brand representation. Great comments Aimee! This is why I love to blog…smart people put my in my place I have to admit that I do agree with you that it is hard to think this is real however, I am not sure that I think people would necessarily know they were being lured in by a brand as opposed to someone making a mock video(not that that much really matters). I guess I just did not think it was very funny. That is where our opinions diverge.

Where our opinions somewhat reconverge (not a real word)is on that point that this is how brands should be handling YouTube. This framework IS a good model for brands to look at but I think that they can do much better in terms of entertainment value, storytelling and brand representation.

Great comments Aimee! This is why I love to blog…smart people put my in my place

]]> By: Aimee http://circ.us/2007/01/yes-i-am-adding-to-the-virus/comment-page-1/#comment-497 Aimee Fri, 26 Jan 2007 19:52:08 +0000 http://amediacirc.us/2007/01/26/yes-i-am-adding-to-the-virus/#comment-497 That's SOOOOO funny. It doesn't feel deceptive to me, because.... 1. Could anyone be that much like Paris Hilton and still be for real? Come on, now. 2. While it's got that YouTube reality thing going on, I think we can all sense from the get-go that it isn't *really* real. 3. It's freaking hysterical. The way it's wrapped up in a Perfect Commerical Ending makes it absolutely perfect. IMHO, if you're a big brand using YouTube, this is how you do it. That’s SOOOOO funny. It doesn’t feel deceptive to me, because….

1. Could anyone be that much like Paris Hilton and still be for real? Come on, now.

2. While it’s got that YouTube reality thing going on, I think we can all sense from the get-go that it isn’t *really* real.

3. It’s freaking hysterical. The way it’s wrapped up in a Perfect Commerical Ending makes it absolutely perfect.

IMHO, if you’re a big brand using YouTube, this is how you do it.

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