Second Life By Numbers

Tags: second life, virtual worlds, virtual worlds 2007, vw2007

“There is something magical that is in these machines”

Tags: Philip Rosedale, Second Life, Virtual Worlds, Virtual Worlds 2007

Pontiac Second Life Case Study/RAW NOTES

Leo Burnett Detroit helped its Pontiac client launch a presence in Second Life in November. Pontiac’s launch of its six-region land mass called Motorati Island began with a twist–an offer of free “land” for Second Lifers to create a vibrant car culture within the community. Staying true to the spirit of Second Life, which empowers [...]

Virtual Worlds as Interactive Television/Raw Notes

With the advent of virtual worlds networks, individual channels and individual shows can now create interactive versions of their franchises and engage fans directly, immersing them into the environment. Find out how to successfully extend a television brand, including measuring audience participation and extending the advertising business model.- Sibley Verbeck, CEO, The Electric Sheep Company

There [...]

Integrated Marketing – Merging Virtual Activities with Real World Activities/RAW NOTES

Never before have there been so many new outlets for marketing. Find out from leading experts how to create a virtual worlds presence that integrates and complements your existing marketing activities.
Joel Greenberg, Sr. Planner, GSD&MGreg Verdino, VP/Director of Emerging Channels, DIGITAS (moderator)Roger Holzberg, Vice President – Creative Director / Walt Disney Parksand, Resorts OnlineRandal Moss, Manager [...]

Colin J. Parris, Ph.D., VP, Digital Convergence, IBM Research/RAW NOTES

Under his leadership IBM has formed an emerging business born from the IBM Innovation Jam around emerging technologies and virtual worlds. Join Colin to hear how IBM has been experimenting in virtual worlds for business in three key areas: virtual commerce and work with clients to apply virtual world to business problems; driving new kinds [...]

The Mighty BROIDINO/ The first meeting of the Bald Marketers Club

This is really strange. Greg is sitting next to me as I post this. The metaverse is shaking

Tags: broidino, metaverse, greg verdino, second life, VW2007

A Virtual Worlds Road Map – where is it all going/RAW NOTES (VM2007)

Disclaimer- This is done live and is posted without editing. I cannot be held accountable for typos and misquotes
Accurately reading the tea leaves for tomorrow is sometimes more art than science. Hear from the experts what demographic trends are emerging and what to expect for the rest of 2007 and beyond. A look at established [...]

Virtual World Consumer Behaviors and The Evolution of Social Networking – How to Plan for it./RAW NOTES

Are virtual world consumers trend setters?  Are they early adopters?  Understand the demographics of virtual world participants so you can plan your presence accordingly.  What do they respond well to?  How do you communicate your efforts… from launch to day-to-day management… understand the "in’s" and "out’s" of your audience. Are virtual worlds the MySpace-killers? – [...]

Case Study – Sundance Film Channel/RAW NOTES

Case Study – Sundance Film ChannelChristopher Barry, VP, Digital Media and Business Strategy, Sundance Channel

How we got in…

connect with users in a new way
many of the films play in arthouse’s in major cities, this extended their reach
Provided the unexpected. shining the spotlight on new voices.

Created two characters (vincent and maya) that have blogs in [...]