Case Study – Sundance Film Channel
Christopher Barry, VP, Digital Media and Business Strategy, Sundance Channel

• How we got in…
  • connect with users in a new way
  • many of the films play in arthouse’s in major cities, this extended their reach
  • Provided the unexpected. shining the spotlight on new voices.
• Created two characters (vincent and maya) that have blogs in and out of world, they have email addresses’s and can be contacted
• 2 Media Lounges at the island (VOD)
• Blog documenting the entire process
• "Four Eyed Monsters"- 300 simultaneous video streams
• 9 part short film fest
• Screening of webisodes in world and prompt discussions
• On air throws for in world events
• There is a thriving community looking for professional content
• "It is kind of fun having to check your avatars email"
• If your brand is all about control then it is probably not for you
• New ways to tell stories

Tags: Christopher Barry, Sundance Film Festival, Sundance Channel, Second Life, Four Eyed Monsters