Never before have there been so many new outlets for marketing. Find out from leading experts how to create a virtual worlds presence that integrates and complements your existing marketing activities.

Joel Greenberg, Sr. Planner, GSD&M
Greg Verdino, VP/Director of Emerging Channels, DIGITAS (moderator)
Roger Holzberg, Vice President – Creative Director / Walt Disney Parks
and, Resorts Online
Randal Moss, Manager of Futuring and Innovation Center,
American Cancer Society
Paul Hemp, Senior Editor, Harvard Business Review

Roger

• Virtual Magic Kingdom
  • 50th celebration of Disneyland
  • The wedding of virtual with real
  • Seeking a way to build brand loyalty with the Tween audience
  • Just casting the net out there is not necessarily going to reel em in
  • Walt Disney sent out maps out Disneyland before it would even built. If he could envision it in his mind it could become a reality
  • In Virtual Worlds there has to be some level of entertainment before UGC comes in
  • Virtual Worlds Are Marketing that require marketing

Randall

• Relay for life ( )
• A hearty thanks to the in world volunteers
• "You want ROI, here’s your ROI numbers"
• Future United- SLCC

Paul

• Predicts growth of 3D aspects being attached to 2d sites
• Association of a brand with an immersive online experience
• VW going to fundamentally change e-commerce
• Shopping as a social experience
• E-Tailing 2.0 (I call it 3.Commerce)
• Dissolving the boundaries between real and virtual worlds, it is important to look at not just bring real into virtual but virtual into real worlds
• How can you use your brand as a social experience?
• Do you target the flesh and blood consumer or the avatar?
• Is an avatar some sort of a prism the refracts a marketing message? We are changed when we step into our avatar

Verdino- "In various virtual worlds I range from a teenage boy to a middle aged women. It is virtually meaningless to not try and understand the person behind the avatar"

Joel

• What is the value of someone spending an hour in my place in a virtual world
• It is fairly easily conceptually to bring real world fan base into virtual worlds
• Recommends Convergence Culture, Fourth Turning (journey??)

Tags: Joel Greenberg, GSD&M, Greg Verdino, Digitas, Roger Holzberg, Walt Disney Parks, Randal Moss, American Cancer Society, Paul Hemp, Harvard Business Review, Second Life, Virtual Worlds, VW2007, Virtual Worlds 2007, Metaverse, Marketing