Social Networking 2.M
Mobile has been a hot topic for quite a while now. To be honest, while I have adopted many mobile functions in my personal life, I still have not found a way to efficiently integrate mobile into a campaign that I am working on. Perhaps it is due to the direct nature of business here at Morpheus but I simply have not gotten Mobile to work like so many other channels we employ.
What I do see as a burgeoning mobile experience with great opportunity for, not only geek’s like me but, marketers as well, is the social aspect of the mobile arena.
I may not consume a tremendous amount of mainstream content on my phone but I certainly tweet a lot (twitter). If some of my social mobile activities were subsidized by advertisers, I may be fine with that. Furthermore, if value in the form of relevant advertising were presented to me, I would mind even less.
In a press release today mobile content provider, Mobileplay announced the release of eXpress It. It is described in the release as the following:
a social networking service for cell phone users which allows them to create and share personal mobile web pages as easily as sending an email. The free, advertising-supported community allows users, regardless of technical ability, to create mobile web pages for themselves or to share them with others simply by sending an email or an MMS picture message to their own phone number.
I am downloading the software while I type.
I should have some personal feedback later in the day (who am I kidding, it will take a few days)
Tags: Mobileplay, eXpress It, Twitter, MMS, Mobile, SMS, Social Networking, Mobile Social, Mobile Web, WAP
Jul 25, 2007
[...] Back in March I spoke about what I thought was one of the inherent value propositions of the mobile space (other than talking and navigation). I think a lot of mobile marketing companies are either fooling themselves, confused or way to far ahead of the game when they think that mobile video and banner advertising is anywhere near the potential of reaching critical mass, making it a scalable advertising channel. [...]
Aug 07, 2007
[...] As I have alluded to in my Social Networking 2.M posts (here is part 2 of Social Networking 2.M) and discussion on mobile email, the promise of mobile for brands is in marketing, not advertising. We had a great conversation at AMediacirc.us in early July about mobile marketing versus mobile advertising and we got to hear from Dan Meehan and Richard Hurring amongst others. [...]
Jan 22, 2008
[...] I have certainly spoken about this before (and here a few months later), but with all the hullabaloo surrounding both the mobile industry and the social networking space, I feel it is crucial to return to the theme of mobile social networks and the personal nature of the handset. In a recent press release, an executive from Nokia had this to; [...]
Jun 02, 2008
[...] A recent post over at TechCrunch touches on similar questions, and I agree with much of what Arrington has to say. As always, I agree with his strong belief in mobile as the center of our social network. [...]