SES NYC SMO: Social Media Optimization (raw notes)
Community-built web sites, the popular Wikipedia and new sites allowing content being shared through "tagging" can be a great way to tap into links and search-driven traffic. This session looks at some social media services and strategies to tap into them in an appropriate manner.
- Rohit Bhargava, Vice President, Ogilvy Public Relations Worldwide
- Neil Patel, co-founder, Advantage Consulting Services
- Rand Fishkin, CEO, SEOmoz.org
- Andy Hagans, Strategist, Text Link Ads
- Nick Wilson, Founder, Communicontent
- Social Media Optimization
Rand Fishkin
- Show the community that you are a participant
- Build traffic from alternative sources
- Influence Traditional Media
- SEO= Perceived as spam in the social sphere
- Control your brand before others do
- mention of the McCain debacle on MySpace
Neil Patel
- Leveraging Digg and StumbleUpon
- "Picture of the craziest urinals around the world"
- Be sure to stay away from obvious self promotion
- Best time to submit 11 am pst?
Andy Hagans
- Titling is half the battle…can it be on a magazine cover
- you need to win people in 3 seconds or lose them
- Link out generously
Overall a way less than inspiring session. Aside from telling me a lot of what I already know (which I understand, there are different skill levels at these things) some very bad practices were covered.
Tags: SES, SES NYC, Search Engine Strategies, Rohit Bhargava, Ogilvy Public Relations Worldwide, Neil Patel, Advantage Consulting Services, Rand Fishkin, SEOmoz.org, Andy Hagans, Text Link Ads, NIck Wilson, Communicontent, Social Media, Search, SEM, SEO, PR, Search Engine Marketing
Apr 13, 2007
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Apr 16, 2007
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Apr 16, 2007
[...] Advertising in Social Media: Search Engine Watch: Blending Advertising and Social Networking SE Roundtable: Advertising in Social Media DMNews: Target Non-Click-Through Customers Too A Media Circus: Social Media Optimization [...]
Apr 16, 2007
[...] Advertising in Social Media: Search Engine Watch: Blending Advertising and Social Networking SE Roundtable: Advertising in Social Media DMNews: Target Non-Click-Through Customers Too A Media Circus: Social Media Optimization [...]
Apr 16, 2007
[...] SMO – Social Media Optimization: DMNews: Social Media Only Effective Marketing Channel if Users Trust SE Roundtable: SMO: Social Media Optimization A Media Circus: SMO: Social Media Optimization Search Marketing Standard: SMO: Social Media Optimization [...]