Check out this great post by Jonathan Mendez. I especially like his notion of “cross experience optimization” although I am not sold that this is some manifestation of what he is refering to as Web 3.0. As of late, I have been hearing more and more people throw this around as a term refering [...]
Perhaps it really is time for a re-branding.
clipped from www.billhartzer.com
First, it was “America Online”. Then, in 2006, “America Online” changed its name to “AOL”. Now AOL will reportedly change its name, yet again, to TMZ.
According to Gartner, by 2010, 20% of all email accounts will be mobile. Unfortunately the findings do not point to the type of activities (sending, receiving, opening attachments such as multimedia) that consumers will engage in, but it does predict that mobile email will take share away from SMS. Does this mean email is not [...]
(pre-requisite reading ). Much of my interest in the concept of "eventness" is due to Brad, so I recommend heading to his blog and seeing what he has to say first.
Brad Berens of Mediavorous and iMediaconnection always has a way of challenging me that extends the conversation started on both my blog [...]
It is undeniable that time spent is a much more valuable metric of measuring the online space than impressions. It looks like Comscore finally agrees.
clipped from www.ft.com
ComScore refines web metrics system
Published: July 25 2007 18:18 | Last updated: July 25 2007 18:18
By Carlos Grande
ComScore, a leading measurer of website audiences, is refining its system to [...]
So You Think Virtual Worlds Are A Fad, Do Ya?
I am sick of hearing all this worthless, Second Life bashing. I was about to list all of the fair-weather journalists who were praising Second Life 8 months ago, and are now bashing Second Life. You know know what, those are the people that really need [...]
The iPhone was the the most hyped movement in the mobile industry this year, but was it the most significant? As a proud owner of the iPhone I can say that it is an amazing device, but I am not so sure it’s impact will be as great as ATT’s new 3G network. Take [...]
All of a sudden there is this backlash against Second Life. Too bad for those who only cared about the hype to begin with. The rest of us know that, whether or not Second Life is sustainable, Virtual Worlds are not a fad.
clipped from www.wired.com
How Madison Avenue Is Wasting Millions on a [...]
Back in March I spoke about what I thought was one of the inherent value propositions of the mobile space (other than talking and navigation). I think a lot of mobile marketing companies are either fooling themselves, confused or way to far ahead of the game when they think that mobile video and banner advertising [...]
Re-targeting is one of the most effective ways to get a second at bat with consumers. But getting enough of those consumers and finding most efficient way to retarget them is the hard part. This panel will speak out of case studies and planning strategies, about how to bring a strategy to a scale that [...]