Case Study Set 1

Ed Anuff, CEO, WidgetBox

3 distinct types of Advertising Widgets 

• Branded Content

• In Widget Advertising

• Objective Editorial

• Branded Content

• Ad Supported

• E-commerce

Widgets themselves need to need to be marketed

Eyal Gever, CEO/Co-Founder, Gizmoz

(the creator of the MTV Taco Bell campaign)

• Personalized avatars based on a picture of yourself and enter it into a widget

• Create an MTV audition for a Taco Bell commercial

• Answering Machine widget

Hooman Radfar, Founder, Clearspring Technologies

• Widgets are bringing the web directly to the consumer

• Active versus passive approach

• User initiates the relationship

Tags: widgetcon, widgets, Hooman Radfar, Clearspring Technologies, Eyal Gever, Gizmoz,  Ed Anuff, Widgetbox