Nielsen Changes Approach, Comscore Follows Suite
Posted on July 26, 2007
It is undeniable that time spent is a much more valuable metric of measuring the online space than impressions. It looks like Comscore finally agrees.
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Jul 28, 2007
Well at least the two industry leaders are now working lock in step to measuring in a way that can help everyday marketing managers inside brand driven companies make a spending decisions. the biggest challenge we, the digital marketers who ideate for CPG, companies, face is making sure we use a common language, metrics system and spending benchmarks for our clients. Otherwise the best ideas will never see a code base.
Jul 30, 2007
i could not agree more! Publishers, planners, buyers and creators could never work towards effective outcomes if everyone was not dealing with the same metrics to measure a succesful experience/