Opening Remarks

Chris Cunningham, Freewebs, Master of Ceremonies

A witty opening video routine by Chris Cunningham kicked off the show. A lost Cunningham traversed the city asking passers by, “what is the best way to sell a widget?” Pretty funny stuff, even to  cynics like me

Opening Keynote: Advertising 2.0: When will Marketing catch up to Media?

Chris Jones, Former CEO, JWT

Disclaimer: Chris sits on the board of freewebs

• A self evident truth that you can divide the world into two type of people
  • The people who can divide people into 2 groups and people who cannot
• Digital Natives
  • You cannot be a digital native if you are over 30
• Digital Immigrants
• “you will not find me seeking to display native skills”
• Advantages to being an immigrant
  • Enthusiasm based on knowledge of the old
• The world is not yet certain about the robustness about any business in the digital space
• Disruption—The internet has not created chaos, it has simply revealed it
• “It may have been a consumer society but the gods were the television networks and the temples were walmart…”
• Agora- The greek marketplace

(this is a very interesting sermon, history lesson )

• Talks about distribution via railroad etc. pioneers

(while this is all very interesting, I am loosing the sense of relevance….the historic account is great, but it has been going on for about 15 minutes at this point)

• Distributed power and literacy
• 3 great forces powering the interactive space
  • Bandwidth
  • Search
  • UGC (17 MM people have posted content on the web)
• The digital worlds lives in the Agora, not in the temple (I dig that one)

Tags: widgetcon, widgets, digital immigrant, UGC, search, agora, digital native,freewebs, Chris Cunningham, Chris Jones, JWT