Comments on: Misleading Information About New Media Used To Help Pay For Fogies’ Martini Lunches

By: Google, Google, Google, Help! Marketers Have Hijacked Adweek! | A Media Circus

Wed, 19 Sep 2007 12:07:06 +0000

[...] Somehow, this group of rogue marketers longing for martini lunches had forged a report under McKinsey & Company’s name, stating that dollars were not moving towards the online space due to lack of accountability!~ [...]

By: La révolution Internet des médias selon Veronis Suhler Stevenson et Médiamétrie at franck perrier

Mon, 20 Aug 2007 07:35:12 +0000

[...] Je partage l’avis d’Adam Broitman qui nuance les conclusions de l’étude VSS – du type nous allons vers une “less literate society”. Cependant les annonceurs investissent sur des mesures d’audience et des statistiques qui ignorent les particularités. Les études sont donc clé dans les processus d’investissement. [...]

By: Convergence Culture Consortium (C3@MIT)

Convergence Culture Consortium (C3@MIT) — Wed, 08 Aug 2007 19:36:05 +0000

People Are Consuming Less Media? But What Does That Mean?…

A new study finds that consumers are spending .5 percent less time annually with media this year than one year ago. But what does that mean? The study won’t really tell you definitively. It was from Veronis Suhler Stevenson, who……

By: adam

adam — Wed, 08 Aug 2007 16:08:10 +0000

Very good point Marc. I take this report with a grain of salt

By: Marc Cohen

Marc Cohen — Wed, 08 Aug 2007 16:03:19 +0000

The finding that consumers are moving away from ad-supported media to consumer media, has nothing to do with the quality of advertising in traditional media. It really describes (wrongly) the shift to digital media. Where are consumers shifting to? Places like YouTube. Through 2006, the period of this survey, YouTube was consumer supported. As we know, YouTube is becoming ad-supported. The consumer may get to new media first but advertisers will surely follow.

Check out the Ad-Supported Music Central blog:
http://ad-supported-music.blogspot.com/