There has been some great commentary today:

Frank Shaw:

People spend time where they receive value, plain and simple. This could be knowledge, it could be entertainment, it could be social, it could be a combination of all of the above. If time spent watching TV dropped, it’s because the perceived value, either relative or real, of what is on there fell.

Well said Frank. I love how you bring perceived value and the relationship between the advertiser and the consumer up.

Cory Bergman

One theory is as people spend more time consuming digital media than traditional media, they’re consuming more on-demand and short-format content, which “net net” results in less time spent consuming media overall.

Marc Cohen

Consumers will always prefer their entertainment content free, regardless of the medium – old or new. Always bet on advertising supported content.

What do YOU think???

Tags:  digital media, new media, VSS, traditional media, Veronis Suhler Stevenson’s Communications.