Full Disclosure: Emporio Armani is a client of my agency, Morpheus Media. The contents of this post does not reflect the opinions of Morpheus Media, Emporio Armani or anyone other than myself (Adam Broitman)
In prior posts I wrote about lemming like activity in the marketing community (pertaining to Second Life). Does the fact that mainstream [...]
I started writing this post thinking that I was going to be able to get a chance to dissect all of the reasons why Microsoft is still light years behind Google in terms of search relevance and user experience.
I began searching for all of the usual suspects (Paris Hilton, Canon Powershot) and taking screenshots of [...]
Entertainment Marketers have heard the cry of the consumer yearning to be heard and have realized the potential of such a consumer. Nielsen has heard the cry from these marketers who wish to capture the voices of outspoken consumers and leverage consumer input for marketing initiatives.
clipped from www.prnewswire.com
“Hey! Nielsen gives lovers of pop culture an [...]
Here at A Media Circus, we have been loving Quantcast and have been using it regularly. I spoke with them a few weeks ago and heard news things would be on the way, and here they are!For all you Quant Jocks, DR Agencies, and Webmasters, I suggest taking a look!
clipped from www.prweb.com
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Not much noise from 3D virtual world Kaneva lately and all of a sudden, some greatness. I have to admit, it is early and I have not done a deep dive into Dance Party 3D, but from the looks of it, Kaneva is really starting to understand the potential of collaboration and co-creation with [...]
Will Apple’s hubris lead to a loss in market share as it did in the PC industry? Can Amazon really catch up?I really don’t see why not. I am excited to use Amazons new service. After a 200 dollar price cut on my iPhone, I have little loyalty to Apple at this point! [...]
In today’s digital world, each new technology platform has different attributes that can be measured. See the experts talk about "front end" (audience research) and "back end" (analytics and ROI) for three emerging technologies: mobile, widgets and consumer generated communications.Panelists:Sonya Chawla Senior Director of Advertising SlideRichard Wood SVP Product Management TelefiaMax Kalehoff VP Marketing Nielsen [...]
SPEAKERS:Alan Schulman, SVP, Executive Creative Director, imc2Steve Nesle, Executive Creative Director, Tribal/DDBPeter Nicholson, Partner, Chief Creative Officer, Deutsch New YorkTy Montague, Executive Creative Director, JWT
MODERATOR:Laurie Petersen, Executive Editor, MediaPost
Data is increasingly at the heart of marketing strategies and driving the success of creative executions. But as rich media and video proliferate on the Web, can [...]
Alan Schulman, SVP, Executive Creative Director, imc2
Online and offline creative teams are on a collision course as they strive to create transformational ideas for major brand advertisers. Traditional agencies are facing a digital advertising vortex swirling around their creative approaches and creative teams. The digital revolution is changing the flow of ideas and upending the [...]
[Full Disclosure: Firebrand Is A Client Of Morpheus Media. The Views In This Post Do Not Represent Those Of Morpheus Media or Firebrand]
Are you sick of commercial breaks? Are you sick of brands force feeding irrelevant messages to you during your favorite programming?
Do you hate brands?
Many of you may answer yes to these questions. Many [...]
