Jeremy Lockhorn, Director, Emerging Media and Video Innovation, AvenueA – Razorfish
Walker Jacobs, Senior Vice president, Turner Entertainment New Media Ad Sales
Arnie Gullov-Singh, Vice President, Advertising Technology Group, Fox Interactive Media
Michael Pond, Media Analyst, Nielsen//NetRatings
Scott Schiller, Senior Vice President & Chief Revenue Officer, Glam Media, Inc.
Federico Grosso, Senior Vice President, Business Development, blinkx
Doug Scott, Senior Partner, Executive Director, Mather Productions Branded Content & Entertainment, Ogilvy & Mather, Moderator

• Constant challenge for brands and content creators to reach consumers
• Where is the user experience going?
  • Schiller– "It is like groundhogs day all over again"
  • The deportalization of the web
  • You need to connect with consumers on their own terms
• "how can we identify audiences and match them with advertiser" — Gullov- Singh
  • that is the key to social media. That is where consumers are going en masse
  • "one of the problems with web 1.0 was the two ends of the spectrum" mass and niche. There was a great gap in the middle. Social media can help
• The Funnel– Marketing 1.0
• How is video coming into a text based Internet world?
  • "We are looking at social media less and less as a channel, more as an OS"– Lockhorn
    • Video is part of that
    • Community driven interfacing with content
• Blinkx
  • "We are at the crossroad of the audience, content owners and advertisers"
  • "Search is still a crucial tool for the web"– Grosso –
• Search Versus Discovery
  • How much should search be an implicit process
• "The problem with the digital business is many technologists who create the solutions believe they have the answer because they have a cool technology"–Schiller
• Ripe TV
  • reaching consumers on their terms
• "What is magical about our business is our ability to be dynamic" –Jacobs
• The inherent lack of targeting on TV
• "I am not sure that on the internet, the quality of content is the same as TV" — Schiller
• Will the Internet be free?

Tags: digital hollywood, video, digital media, marketing