Digital Hollywood: Personalized Mobile Experience – Social Networking: Breakthroughs in Messaging, Music, , Games, Video Capabilities & Advertising
Posted on October 30, 2007
Derrick Oien, President, Intercasting
Dan Monahan, Manager, UMPC Infotainment Programs, Intel
Dr. Larry Marturano, PhD., Director, Social Media Research Lab, Motorola
Bill Godwin, VP of Business Development & Strategy, Zannel, Inc.
John Koller, Sr. Marketing Manager, PSP, Sony Computer Entertainment
Norman Liang, Business Development, Web 2.0, Forum Nokia
Peg Jackson, Managing Director, NeoCarta Ventures, Moderator
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Mobile personalization
- 2007 this jumped due to the iPhone
- How we connect content with friends and family
- 2 billion interactive devices currently in the pocket
- 1.4 MM iPhones to date
- Mobile social network about 50MM wide
- Carrier turnover rates are about 30% in the US
- Mobile marketing 2B market
- Mobile CTR’s between 3 and 6%
- RSS as a way to personalize content on the mobile phone
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There is already personal info in the phone about you
- location based services
- Nokia has 10,000 developers working on mobile browser
- The US marketplace wants their mobile experience to mirror their desktop experience
- Mobile device as a locker for information you need with you
- The iPhone helped to underscore what the US consumer wants
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The iPhone is the first device marketed for its UI
- it is really about usability, not the actual device
- One of the pain points of the US mobile market is the fact that you cannot walk into any best buy and get any phone
- Carriers are trying to innovate, but they look at the ecosystem and get concerned to not step on toes
- Its just not the phone anymore. It’s the Internet stupid!
Tags: digital hollywood, digital media, mobile, handset, mobile content, personalization
Oct 31, 2007
Great takeaways Adam- thank you for serving them up us. “Its just not the phone anymore. It’s the Internet stupid!” I love this. Remember when the basic concept of mobile was revolutionary? Now we feel closed-off from the world if we don’t have access to mobile Web and email.
Oct 31, 2007
Amanda
You hit the nail on the head. The hiptop is has really become our lifeblood for all things social and it is my belief that it may even surpass any other device in terms of number of interactions with the web…
things are changing fast and 2008 will see exponentially more changes than 2007 in terms of mobile. With 3G technologies such as Wimax, mobile computing will play a larger role than ever before!