MMA Forum On Mobile–January 31, 2007
January 31, 2008 No comments yet
Speakers:
(sponsored by Admob)
Danielle Rollo
Message as marketing versus advertising
Marketing- mCRM
SMS– 160 characters, links etc.
Ubiquity of SMS
Bringing interactivity to offline media
Advertising
high attention level
contextual targeting
fully engaged users
Mobile Search- Medio search engine for mobile
major growth opportunity
gateway to content
search as utility– location based search
relevance=response
CPC model
Highest payout for search is for DUI’s (hmmmm)
Mark Donovan
Secular trend called digital convergence, our lives are [...]