Speakers:
(sponsored by Admob)
Danielle Rollo
Message as marketing versus advertising
Marketing- mCRM
SMS– 160 characters, links etc.
Ubiquity of SMS
Bringing interactivity to offline media
Advertising
high attention level
contextual targeting
fully engaged users
Mobile Search- Medio search engine for mobile
major growth opportunity
gateway to content
search as utility– location based search
relevance=response
CPC model
Highest payout for search is for DUI’s (hmmmm)
Mark Donovan
Secular trend called digital convergence, our lives are [...]
Tonight, Google has opened their doors to the public in what feels like a surreal almost wonka-like experience. Sure I have been here many times, but tonight, amidst an industry riddled with speculation about what Google is up to, the office looks different.
Here is the description and speakers for tonight’s event:
Google is leading an integrated [...]
At a time when economic downturn seems imminent one must wonder; will 2008 see the same time of start-up activity that was seen in years prior?
This morning I got to thinking, what would I do if I had capital for a start-up?
Would I create yet another social network or a human powered search engine?
Maybe I [...]
I have certainly spoken about this before (and here a few months later), but with all the hullabaloo surrounding both the mobile industry and the social networking space, I feel it is crucial to return to the theme of mobile social networks and the personal nature of the handset. In a recent press release, an [...]
I came across this great video about something that has piqued my interest as of late. Have a look. what do you think?
DataPortability – Connect, Control, Share, Remix from Smashcut Media on Vimeo.
Image of Marco Hansell
Entertainment marketer extraordinaire and good friend of mine, Marco Hansell said the following in the last post,
“the littlest door we open to conversation creates impressive, personal, and very informative results.”
I enjoyed it so much that I felt it needed to shine on it’s own. I am not going to make a whole [...]
What is the best part about blogging?
Conversation, collaboration, sharing knowledge? These are some of my favorite aspects of blogging. In my last post a great conversation began and Jeremy Beyda asked questions that I feel warrants a post dedicated to them, as I feel that many will want to join in.
Jeremy writes:
I am [...]
So here we are at the final day of this experiment. I have to say I have thoroughly enjoyed this and have gotten some great commentary. This project will most likely be documented in one of the industry trades and reprinted in PDF format for ease of consumption. All comments and blog posts referenced will [...]
(image compliments of Schweers’ 3rd Grade Class Blog. I wish we had blog’s when I was in third grade. Anyhow, to Mr./ Mrs. Shweers and class, keep up the good work!)
A couple of weeks ago I gave the openness award to Google. I did not do so because I felt that Google necessarily embodies the [...]
Last month I threw down with some great minds at the iMedia Agency Summit.
Have a listen
Tags: Brad Berens, Adam Broitman, Garrick Schmitt, Mark Silva, iMedia
