10 Emerging Media/Marketing Trends and Truisms Of 2007 That Will Be Crucial In 2008
Each year great minds put together both trends of the year past, and predictions for the year to come. After completing my own personal list, I searched around to see how I compared to others. Here are some of the lists I found;
-
Chris Brogan (although he decided to go with “needs” instead of predictions)
10 Emergent Media/Marketing Trends and Truisms Of 2007 That Will Be Crucial In 2008
- The Big Idea Can Be a Sum of Small Idea’s
- The Importance of Being Universal
- The Power Of Cross Media Story Telling
- All Media Is Social
- We Have Been Living In Virtual Worlds Since The Invention Of The Telephone.
- Mobile Is Merely Another Access Point/Widgets are Nothing More Than Content Syndication Modules
- Search Is An Emerging Technology
- Content is Still King But Syndication is The Kingdom (special thanks to Morpheus Media’s Emily Las for helping out with this concept)
- The Importance Of Being Open
- The Consumer Is Not King. Co-Creation and Collaboration Makes Us All Kings
I will be unveiling detailed posts for each trend over the next ten days. I invite you all to share in this process, as it will only be great with all of your help.
Hopefully there will be some good commentary. My goal with this experiment in social media is to start a conversation and ultimately form a work group for the next two weeks. I would like for this to be a living document that all can partake in via comments, so please, GET INVOLVED!
At then end of the ten days I will create a PDF that you can download and put under your pillow 
The PDF will include your comments and will, in part, be shaped by you. The document will be governed under the Creative Commons licence and will be available for use in your personal ventures. I will also try to include posts that are cited (via hyperlinks etc.) where possible to make this document as complete as possible.
Other than that, there are no hard and fast rules. If you have an idea to make this document better, please speak up!
Tags: greg verdino, mashable, chris brogan, eMarketer, 2007, 2008, the big idea, Morpheus Media, mobile, widgets, social media, universal search, open, emily las, virtual worlds, emerging technology
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Tags: BusinessWeek, Chris Brogan, Creative Commons, Cyberspace, Jeff Pulver, search engine, Weblogs
Jan 02, 2008
Rock on Adam. Ready to roll with feedback and conversation.
Jan 02, 2008
I like your list better than mine. : )
Jan 02, 2008
Adam:
Vinny rules in 2008. Instant karma. Look forward to your posts. Rock into ‘08.
Mark
Jan 02, 2008
I am glad people are liking the idea. I cannot wait to get some feedback. The first post is up
Jan 02, 2008
Sounds great Adam, I love the idea! I’ll definitely help with the process
Jan 02, 2008
Excellent list. I like No. 3 and No. 4 best. Outstanding thoughts here.
Jan 02, 2008
Thanks Jason, I will be posting more detail daily.
Jan 03, 2008
How about a broader realization of “guerilla media”: …as in, (and I’m sure most people aren’t going to like this) but the idea that the next “hit” in content can come from just about anywhere and from anyone. For marketers, this means a general sense of uncertainty in and distrust of content, and a more strict adherence to one medium (widgets, mobile, what have you) as the great accomodater for uncertain content.
Jan 03, 2008
Adam
I think that over the next eight days I will touch upon things related to this matter, however I am a big fan of guest posts and would love to include something that you wrote. Let me know if you want to put a post together and I will include it in the final product!
Adam
Jan 04, 2008
[...] Mercifully, the time for year-in-review posts and top ten lists is almost behind us. Mind you, there were plenty of interesting recaps of media and technology action in the past year, not to mention lists of popular techie podcasts from IT Conversations, viral videos (and the difference between memorable and most viewed), social media moments, and lists of lists. [...]
Jan 04, 2008
[...] Don’t forget the rules of this experiment!!! [...]
Jan 07, 2008
[...] Number four is a two-in-one Trend and Truism [...]
Jan 08, 2008
[...] I was all set to add post number 5 on the Trends and Truisms list when I saw a comment on post number 4 from my new friend Kirk Skodis over at Real Pie Media. I meet Kirk through Joseph Jaffe’s Month Of Experimentation. Following that Kirk and I decided to make a joint donation to One Laptop Per Child . Now, after looking through Kirk’s work I am a huge fan and have gotten completely sidetracked by his Facebook App for Bucket List. (Kirk, we need to hop on a call soon, I may need you to create me an App ) [...]
Feb 26, 2008
[...] of you that followed my "Trends and Truisms" series at the beginning of this year know that one of my major focuses was openness. I gave a lot [...]