Those of you that followed my "Trends and Truisms" series at the beginning of this year know that one of my major focuses was openness. I gave a lot of credit to Google and many others- but I did not give enough credit to Yahoo.
Yahoo has long been a proponent of open standards. Two [...]
Photo credit: Valentina Degiorgis
Many have heard me rant about my hatred of the term "viral" (yes, I hate it in both a marketing context as well as a health context). While I think the power of the interactive space is incredible in its ability to spread ideas around the world, I feel that the lazy [...]
Do you know who Kevin Riley is?
I did not know who he was until today (I wonder if he is someone I should have known and missed…) when I saw a press release entitled:
Video Search Marketing Comes Of Age As YouTube Crowned World’s Second Most Popular Website
Being the self respecting, future minded search marketer that [...]
Teachers and students alike, we need your help!
PodcampNYC, the new media unconference is almost here!
This year there will be a special focus on education. In order to promote this focus we are having a media festival where student of all ages can submit their ideas on what school will be like in the future. There [...]
We have been social network crazy for some time now. Since the inception of the moniker Web 2.0 droves of social networks have sprung up. As I have noted before, the wealth of social networks has become overwhelming for many, so much so that people are beginning to delete accounts from various social networks.
What if [...]
As you may or may not have noticed, I have not been blogging a lot lately, but there are some very good reasons.
Things have been pretty crazy over hear at Morpheus Media.
We have some new clients and some new employees
I am taking classes at NYU
This semester I am taking Mastering Product and Service Innovation. [...]
Steve Smith
It is a marathon not a sprint
We are still in the compuserve days
Apple has reached number 3 “smartphone” manufacturer in the worlds
Mobile Wars are here
How does this effect marketing?
Are the entries by the giants making it easier for media planners?
How can TV exploit mobile?
What is this open platform all about—Google?
8:45am: Metrics Wake-up Call: Evan [...]
A few months ago I spoke at the iMedia Agency Summit and the I made a statement that I would prefer 10 quality relationships over 5MM impressions. The audience was asked how many agreed with me and only one person stood up (I am used to people not agreeing with me, so it is cool [...]