Comments on: 10 Relationships or 5MM Impressions; Join The Conversation @JaffeJuice http://circ.us/2008/02/10-relationships-or-5mm-impressions-join-the-conversation-jaffejuice/ Circ.us is a creative communications firm that helps brands tell stories through innovation and participation. Fri, 05 Feb 2010 08:21:44 -0500 http://wordpress.org/?v=2.8.2 hourly 1 By: Paid Media or Earned Media; I'll Take Both | A Media Circus http://circ.us/2008/02/10-relationships-or-5mm-impressions-join-the-conversation-jaffejuice/comment-page-1/#comment-1948 Paid Media or Earned Media; I'll Take Both | A Media Circus Sun, 08 Mar 2009 19:53:54 +0000 http://amediacirc.us/2008/01/31/10-relationships-or-5mm-impressions-join-the-conversation-jaffejuice/#comment-1948 [...] I know stand with one foot weighted more heavily on the marketing/PR side of the fence. I listen as the PR 2.0 zealots preach the gospel of earned media, conversation and community. I have drunk the Kool-Aid and truly believe that 10 relationships are more important than 5 million impressions. [...] [...] I know stand with one foot weighted more heavily on the marketing/PR side of the fence. I listen as the PR 2.0 zealots preach the gospel of earned media, conversation and community. I have drunk the Kool-Aid and truly believe that 10 relationships are more important than 5 million impressions. [...]

]]> By: Good Ideas; The New Viral | A Media Circus http://circ.us/2008/02/10-relationships-or-5mm-impressions-join-the-conversation-jaffejuice/comment-page-1/#comment-1947 Good Ideas; The New Viral | A Media Circus Thu, 29 Jan 2009 01:33:15 +0000 http://amediacirc.us/2008/01/31/10-relationships-or-5mm-impressions-join-the-conversation-jaffejuice/#comment-1947 [...] By the looks of things the company received hundreds responses. What is more important, I bet that each respondent told an average of 3 people about this contest, and each of those three probably told one person (10 relationships or 5MM impressions anyone?) [...] [...] By the looks of things the company received hundreds responses. What is more important, I bet that each respondent told an average of 3 people about this contest, and each of those three probably told one person (10 relationships or 5MM impressions anyone?) [...]

]]> By: adam http://circ.us/2008/02/10-relationships-or-5mm-impressions-join-the-conversation-jaffejuice/comment-page-1/#comment-1946 adam Sun, 03 Feb 2008 17:05:29 +0000 http://amediacirc.us/2008/01/31/10-relationships-or-5mm-impressions-join-the-conversation-jaffejuice/#comment-1946 Jeremy I do agree that impressions can lead to relationships, but I feel a lot of marketers and advertisers are going after mass first simply because it is the "tried and true" method (it is also easier to do). I think the point here is that the relationship is most important, no matter how it is procured, but procurement of quality relationships is not always easy, and we must always think outside the box to achieve these ends. For some, punching out at 5 and collecting a paycheck suffices, but those of us looking towards the future of marketing know that "tried and true" methodology needs to be challenged. Jeremy

I do agree that impressions can lead to relationships, but I feel a lot of marketers and advertisers are going after mass first simply because it is the “tried and true” method (it is also easier to do).

I think the point here is that the relationship is most important, no matter how it is procured, but procurement of quality relationships is not always easy, and we must always think outside the box to achieve these ends.

For some, punching out at 5 and collecting a paycheck suffices, but those of us looking towards the future of marketing know that “tried and true” methodology needs to be challenged.

]]> By: Jeremy Beyda http://circ.us/2008/02/10-relationships-or-5mm-impressions-join-the-conversation-jaffejuice/comment-page-1/#comment-1945 Jeremy Beyda Sun, 03 Feb 2008 16:58:01 +0000 http://amediacirc.us/2008/01/31/10-relationships-or-5mm-impressions-join-the-conversation-jaffejuice/#comment-1945 Adam, Is there room for both? Meaning the 5MM impressions and the 10 quality relationships? The major impressions plant the seed in our heads about the brand. This makes your advertisers happy. But the advertiser is convinced by smart people like you and rohnda that its not just about impressions anymore - one of hte end goals of the impressions is to create quality relationships. The advertiser embraces this idea and nurtures the 1, 10 or 1000 quality relationships that arise from their 5MM impressions. Jeremy Beyda Adam,

Is there room for both? Meaning the 5MM impressions and the 10 quality relationships? The major impressions plant the seed in our heads about the brand. This makes your advertisers happy. But the advertiser is convinced by smart people like you and rohnda that its not just about impressions anymore – one of hte end goals of the impressions is to create quality relationships. The advertiser embraces this idea and nurtures the 1, 10 or 1000 quality relationships that arise from their 5MM impressions.

Jeremy Beyda

]]> By: BusinessWeek Embraces the Spirit of the Web « American Shelf Life http://circ.us/2008/02/10-relationships-or-5mm-impressions-join-the-conversation-jaffejuice/comment-page-1/#comment-1944 BusinessWeek Embraces the Spirit of the Web « American Shelf Life Sun, 03 Feb 2008 12:51:01 +0000 http://amediacirc.us/2008/01/31/10-relationships-or-5mm-impressions-join-the-conversation-jaffejuice/#comment-1944 [...] characteristically link readers to other cool sites, articles, posts and media on the Web. I thought it was really cool to see a traditional publication linking to [...] [...] characteristically link readers to other cool sites, articles, posts and media on the Web. I thought it was really cool to see a traditional publication linking to [...]

]]> By: adam http://circ.us/2008/02/10-relationships-or-5mm-impressions-join-the-conversation-jaffejuice/comment-page-1/#comment-1943 adam Fri, 01 Feb 2008 14:44:23 +0000 http://amediacirc.us/2008/01/31/10-relationships-or-5mm-impressions-join-the-conversation-jaffejuice/#comment-1943 Thanks Rhonda! It is great to hear that so many people are out there fighting the good fight! What would be really cool is if you can send an audio comment about your experience to the Jaffe Juice listeners at 206-203-3255 Thanks Rhonda!

It is great to hear that so many people are out there fighting the good fight!

What would be really cool is if you can send an audio comment about your experience to the Jaffe Juice listeners at 206-203-3255

]]> By: Rhonda Lowry http://circ.us/2008/02/10-relationships-or-5mm-impressions-join-the-conversation-jaffejuice/comment-page-1/#comment-1942 Rhonda Lowry Fri, 01 Feb 2008 14:20:59 +0000 http://amediacirc.us/2008/01/31/10-relationships-or-5mm-impressions-join-the-conversation-jaffejuice/#comment-1942 I just spoke on an Atlanta Interactive Marketing Assoc panel on the impact of Virtual Worlds. There were 200 people markedly dubious about Virtual Worlds and when the "the numbers are too low" argument was raised, I said the same thing. Actually, I said "it's time to rethink the numbers game" and there were audible gasps. Real value is in the strength of the closest bonds, not the sheer number of drive-by impressions. True reach is achieved by daisy chaining those connections, not in merely amassing clicks. I just spoke on an Atlanta Interactive Marketing Assoc panel on the impact of Virtual Worlds. There were 200 people markedly dubious about Virtual Worlds and when the “the numbers are too low” argument was raised, I said the same thing.

Actually, I said “it’s time to rethink the numbers game” and there were audible gasps. Real value is in the strength of the closest bonds, not the sheer number of drive-by impressions. True reach is achieved by daisy chaining those connections, not in merely amassing clicks.

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