Kevin Riley: From Delivering Manure To Delivering Site Traffic
Do you know who Kevin Riley is?
I did not know who he was until today (I wonder if he is someone I should have known and missed…) when I saw a press release entitled:
Video Search Marketing Comes Of Age As YouTube Crowned World’s Second Most Popular Website
Being the self respecting, future minded search marketer that I am, I had to check this out.
Did I miss something here?
Was this a recent movement in the industry that I had failed to notice (and didn’t video search marketing come of age a while ago?)
Lo and behold, this was no official statement by YouTube or Google (or any other measurement body that I had ever heard of). In fact, this was, for all intents and purposes, and advertisement for a web marketer based on simple Alexa numbers, brilliant 
!
This was not a press release about web traffic at all. This was an opportunistic marketer using web statistics for his own purposes, and quite frankly, I think it is very smart.
Head over to Kevin’s blog and see what the results of his efforts were, quite staggering.
I always tell clients, "put out press release’s and put them out often. There is someone out there who cares, you may as well feed them the content they want"
…and never forget Riley’s pearl of wisdom Video Search Marketing is here to stay
Tags: youtube, google, Kevin Riley, SEO, PR, press release, video search marketing
Feb 18, 2008
LOL. You had to bring up the manure.
Glad you enjoyed my experiment. Does go to show what can be done with a press release. Wish I could take all the credit for that genius, but my friend James Allen is the brains behind the PR. It was quite an interesting study.
Feb 18, 2008
C’mon, the manure was the low hanging fruit!~
You and James did an awesome job with this, congrats!
Feb 19, 2008
Adam
Quite right. It was 1977, and my friend and I noticed that our neighbour had a huge pile of aged cow manure. By putting a ad in the Pennysaver, we sold truckloads at about $60-70 a load. In 1977, that was some great coin for two teenagers. It definitely was Low Hanging Fruit.
And goes to show, that you don’t make any money unless you take action