Yesterday at OMMA Social I made a comment about how Morpheus Media would now be referring to social media initiatives as commitments, not campaigns.
In the heat of the conversation I did not realize that was I was actually doing was channeling one of my favorite figures in new media/marketing; Joseph Jaffe. While I stand by [...]
How for have we come when it comes to the integration of social media into our marketing efforts?
Whose responsibility is it to handle social media?
Does social media belong as a line item on a media plan, or should it be interwoven into an entire marketing effort?
How does an agency charge for social media?
What challenges do [...]
Yesterday in a discussion about social media, one of my clients asked; what do you feel is the future of the blogosphere?
The question specifically referred to advertising models and how I felt that brands would be able to leverage the blogosphere to get their messages’ across to consumers. A subsequent question was; do you feel [...]
Help create history today (sort of). While there appears to be no current record for the most software downloads in a single day, Mozilla is still aiming to garner 5MM downloads today.
Help support web standards and the forward movement of the Internet; an Internet that is open for all of us to mash and consume [...]
Okay, so the title of this post is a little bit harsh but let’s face it, brands have been doing a terrible job of leveraging Facebook (one might say this is true of the social media space at large, but that is a story for another day).
My good buddy C.C Chapman sent over a social [...]
I have to admit, it is alarming how many brand marketers still feel that they can support a successful campaign with a single presence online. I am not suggesting that the microsite is useless, but I do believe that the microsite is merely one weapon in the arsenal.
The web is a series interlinked hypertext. The [...]
Buying and Selling Mobile Ads
Buyers and sellers will learn the differences between using a mobile ad network versus transacting directly with one another. We’ll showcase how advertisers today are working with mobile ad networks including AdSense for mobile content. We’ll also take a look at how premium publishers sell and manage mobile display ad campaigns.
Rob [...]
Location Based Mobile Advertising
Opportunities to be discussed include proximity marketing and location based services – and the options available for mobile advertising.
Moderator: Jim Manis, CEO, 1024 Wireless Services & CEO, Mobile Giving Foundation
Brian Levin, CEO, Useful Networks
David Klein, Vice President, Advertising Sales, Navteq
Lisa Uhrmacher General Manager, Mobile Advertising Sprint
What type of threat does Google pose [...]
Mobile Social Networking: A Discussion on the Opportunity
What is the future for mobile social networking? Is it the ‘holy grail’ for mobile advertising? What are the opportunities for marketers? For content providers? What are the challenges across carriers/devices – ondeck v offdeck? Join this panel of experts as they discuss and debate the opportunity.
Moderator: Nihal [...]
Case Study: Perspectives from Brazil
LATAM (Latin America) is one of the hottest growing markets for mobile marketsng. Join this engaging session to learn about the state of mobile marketing in Brazil. Two of Brazil’s leading providers will share some recent successes and case studies.
Daniel Costa, Co-founder, MobX – Mobile Marketing
Federico Pisani Massamormile, CEO, HANZO
Population of [...]