Mobile Marketing Forum Day One- AKQA/Mobile Case Studies

Posted on June 10, 2008

AKQA/Mobile Case Studies

Dan Rosen, Founder, AKQA Mobile

There will be no eureka moment, but the industry is growing and there are new trends
Utilitainment
- (love that )
Case Studies
- Smirnoff
  - mobile great way to engage consumers on the move
  - an example of a brand investing in the media, not just a tactical campaign
  - local and globals modules
  - wearable bluetooth to beam video to people in bars
  - Pocket Bartender
    - the worlds smallest bartender
    - based on a customer insight
    - integration not replication
    - optimizing your media for users on the go
  - Vodkapedia
- Coke
  - brand led personalization
    - “the greatest gift is giving”
      - M Cards
        
        sell for about 5 dollars (hmmm, never heard that before)
- Nike
  - “Run London”
    - RFID placed on the shoe
  - “SuperSonic”
- McDonalds
  - “the lost ring”
    - ARG (alternate reality game)
      - global mobile internet presence
      - engaged with bluetooth
      - there were very few logos on the site, they were benefiting from the association