Buying and Selling Mobile Ads
Buyers and sellers will learn the differences between using a mobile ad network versus transacting directly with one another. We’ll showcase how advertisers today are working with mobile ad networks including AdSense for mobile content. We’ll also take a look at how premium publishers sell and manage mobile display ad campaigns.
Rob Victor, Product Manager, Emerging Media, Google/DoubleClick

• There is a lot of friction in this marketplace
• 2001 Doubleclick first started building a mobile platform
• Mobile display advertising has been one of the fastest growing channels
  • (hmmmm. I need data on this one)
• many advertisers still don’t have mobile web presence
• advertising need a single dashboard where they can control their own media
• there is still no advertiser third party in mobile (single centralized server)
  • creating the same type of dashboard for the mobile as what we have for the web
• Mobile is still a premium type of ad unit
• Targeting as differentiation and value add
• counting standards still need to be established
• Content management and ad serving should be interoperable
• Multiple sales channels should be available with a centralized place for reporting etc.
• transparency is best for the industry