Mobile Marketing Forum Day Two- Location Based Mobile Advertising
Posted on June 11, 2008
Location Based Mobile Advertising
Opportunities to be discussed include proximity marketing and location based services – and the options available for mobile advertising.
Moderator: Jim Manis, CEO, 1024 Wireless Services & CEO, Mobile Giving Foundation
Brian Levin, CEO, Useful Networks
David Klein, Vice President, Advertising Sales, Navteq
Lisa Uhrmacher General Manager, Mobile Advertising Sprint
- What type of threat does Google pose to carriers with their location based services?
- “the road to hell is littered with location based services” Levin
- privacy stigma
- carriers go overboard with privacy measures
- google has brought these services to the forefront by making them free
- It was either to make text interoperable than it is location/mapping
- Navigation Media
- relevant location based advertising
- scale will be key
Tags: local, local mobile, MMA, MMF, mobile marketing, mobile search, search marketing
Jun 27, 2008
NaviKite, formerly known as gKite, is a mobile marketing platform that allows user to control their receipt of proximity marketing. Leveraging the latest in technology, NaviKite lets companies target their very best customers while respecting the choices and privacy of the user. Free to users and highly cost effective to subscribers, NaviKite offers the first mobile advertising platform for proximity marketing.
MJ Nash, Chief Strategy Officer, WanderSmart Technologies
(877) 7-WANDER, ext 14.