Mobile Marketing Forum Day Two-Case Study: SuperBowl Mobile Campaign
June 11, 2008 1 comment
Case Study: SuperBowl Mobile Campaign
In 2007 Anheuser-Busch introduced an innovative way to bring the success of our SuperBowl commercials to the mobile platform via text voting. The program also launched a highly successful IVR campaign that lasted well into the third quarter of 2007 We have experienced continued success in 2008 with the [...]