The exponential growth of content online is often times overwhelming for both users and marketers. It does not help that there is a new tool for content creation released daily (it may help certain content creators, but it does not help control the clutter). At a certain point it will become very difficult to navigate through this expansive sea of content and data created by our social graphs’.

How will you get to the content that you really want?

How will you ensure that you are getting the most important news from the friends and family that are most important to you?

A recent post over at TechCrunch touches on similar questions, and I agree with much of what Arrington has to say. As always, I agree with his strong belief in mobile as the center of our social network.

One point that Arrington does not touch on is the importance that search will play in sifting through the heaps of content to get to what we are looking for. This is of course something that Read/Write Web is always good at. A recent post of at RWW talks about the myths and reality of Semantic Search. While I remain skeptical about the concept that there is a semantic search solution just waiting to overrun Google, I do feel that the future of how we find things online is rooted in structured, meaningful data, as well as the connections between data.

I would love to hear some thoughts on what you feel the future of content will look like!

Tags: read write web, search, content, semantic search, techcrunch

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