Comments on: From Media Planner To Experience Planner http://circ.us/2008/07/from-media-planner-to-experience-planner-2/ Circ.us is a creative communications firm that helps brands tell stories through innovation and participation. Fri, 05 Feb 2010 08:21:44 -0500 http://wordpress.org/?v=2.8.2 hourly 1 By: Putting Emerging Platforms To Work | A Media Circus http://circ.us/2008/07/from-media-planner-to-experience-planner-2/comment-page-1/#comment-2622 Putting Emerging Platforms To Work | A Media Circus Tue, 03 Mar 2009 16:48:03 +0000 http://amediacirc.us/?p=700#comment-2622 [...] and dear to my heart. I have been a champion of the notion that media planners are, in essence, experience planners (or at least this is what they should strive to be). I believe that the ability to create positive, [...] [...] and dear to my heart. I have been a champion of the notion that media planners are, in essence, experience planners (or at least this is what they should strive to be). I believe that the ability to create positive, [...]

]]> By: adam http://circ.us/2008/07/from-media-planner-to-experience-planner-2/comment-page-1/#comment-2621 adam Mon, 28 Jul 2008 11:52:22 +0000 http://amediacirc.us/?p=700#comment-2621 Jeremy It is not about tools, it is about ideas. If i were to say my favorite tools it would undermine this notion. Start with ideas :) Jeremy

It is not about tools, it is about ideas. If i were to say my favorite tools it would undermine this notion.

Start with ideas :)

]]> By: Jeremy Beyda http://circ.us/2008/07/from-media-planner-to-experience-planner-2/comment-page-1/#comment-2619 Jeremy Beyda Mon, 28 Jul 2008 00:55:02 +0000 http://amediacirc.us/?p=700#comment-2619 Love the prompt replies to comments :) which are your favorite tools to use when planning an experience? Love the prompt replies to comments :)

which are your favorite tools to use when planning an experience?

]]> By: adam http://circ.us/2008/07/from-media-planner-to-experience-planner-2/comment-page-1/#comment-2618 adam Sun, 27 Jul 2008 23:39:18 +0000 http://amediacirc.us/?p=700#comment-2618 Jeremy I would argue that the online space IS a virtual world an my example here is simply the use of a 3D space in which people can interact. As for meetup, that is a great example of a tool that can be used to plan an experience, but in and of itself, it is merely a tool. Finally, I would rather have 5 relationships than 5MM impressions, but the opportunity to have what can be seen as a real life focus group with 74k people is very compelling. Jeremy

I would argue that the online space IS a virtual world an my example here is simply the use of a 3D space in which people can interact.

As for meetup, that is a great example of a tool that can be used to plan an experience, but in and of itself, it is merely a tool.

Finally, I would rather have 5 relationships than 5MM impressions, but the opportunity to have what can be seen as a real life focus group with 74k people is very compelling.

]]> By: Jeremy Beyda http://circ.us/2008/07/from-media-planner-to-experience-planner-2/comment-page-1/#comment-2620 Jeremy Beyda Sun, 27 Jul 2008 22:41:11 +0000 http://amediacirc.us/?p=700#comment-2620 Adam - Interesting talk. I'm still not sold on virtual worlds and agree that people got a little crazy with Second Life. I agree with you that experiences are very important but wonder if too much attention is being placed on online experiences. Not sure if this is entirely applicable but how does a site like meetup.com play into experience planning? Use the web (via meetup.com) to take experiences offline and into the real world. Observe the real life conversations that happen during the event and then follow any online conversations that happen after the event (blogging, photo sharing, videos sharing) or even during the event (twittering comes to mind). Sure its hard to hold a real world event for 74,000 people (the number of online users in your barack example) but wouldnt you argue that you would rather have 5 real relationships anyway? Jeremy Adam -

Interesting talk. I’m still not sold on virtual worlds and agree that people got a little crazy with Second Life. I agree with you that experiences are very important but wonder if too much attention is being placed on online experiences.

Not sure if this is entirely applicable but how does a site like meetup.com play into experience planning? Use the web (via meetup.com) to take experiences offline and into the real world. Observe the real life conversations that happen during the event and then follow any online conversations that happen after the event (blogging, photo sharing, videos sharing) or even during the event (twittering comes to mind). Sure its hard to hold a real world event for 74,000 people (the number of online users in your barack example) but wouldnt you argue that you would rather have 5 real relationships anyway?

Jeremy

]]>