Those of you that have been following the blog for a while have seen me go through various periods where I have referred to The Experience Web.

• As the web becomes more highly immersive (due to increasing broadband speeds and new technologies) point to point to point interactions are becoming more prevalent.
  • The web is becoming less of a platform for purely delivering information and more of a platform where ideas can be shared in real time.
    • The result is digitally mediated experiences that were never before possible in electric media
• From Media Planner To Experience Planner
  • Media professionals need to adapt to the changing nature of the web
    • They need to look beyond the spreadsheet at times
  • By leveraging a variety of media flavors, highly engaging experiences can be created both online and off (the cross section of the two is potentially the most compelling)

Tomorrow morning I will be speaking at the iBreakfast in NYC about the need for media planners to begin to think of their jobs in a more creative manner; one that is capable of creating human experiences.

Hopefully you can join me. If so, please come and say hi afterwards.