Comments on: Who Is Responsbile For Monitoring Contextual Advertising? http://circ.us/2008/07/who-is-responsbile-for-monitoring-contextual-advertising/ Circ.us is a creative communications firm that helps brands tell stories through innovation and participation. Fri, 05 Feb 2010 08:21:44 -0500 http://wordpress.org/?v=2.8.2 hourly 1 By: Philip Cockrell http://circ.us/2008/07/who-is-responsbile-for-monitoring-contextual-advertising/comment-page-1/#comment-2588 Philip Cockrell Thu, 03 Jul 2008 22:24:18 +0000 http://amediacirc.us/?p=683#comment-2588 Is it just me or has there been a massive increase in posts on this topic lately? There is a lot of truth in the fact that there is likely more harm that good to be done by appearing where you are not wanted on the internet, it's almost like vilifying an advertiser because they would choose to be so tasteless... I don't think the old "any exposure is good exposure" idiom really applies in the online advertising sphere - you need to get it right to be of any benefit to the user, otherwise they will switch off the next time they see that ad too. I wrote a similar themed post here : http://blog.firstlightera.com/blog/post/Editorial-vs-Keywords.aspx Cheers. Is it just me or has there been a massive increase in posts on this topic lately? There is a lot of truth in the fact that there is likely more harm that good to be done by appearing where you are not wanted on the internet, it’s almost like vilifying an advertiser because they would choose to be so tasteless… I don’t think the old “any exposure is good exposure” idiom really applies in the online advertising sphere – you need to get it right to be of any benefit to the user, otherwise they will switch off the next time they see that ad too. I wrote a similar themed post here : http://blog.firstlightera.com/blog/post/Editorial-vs-Keywords.aspx

Cheers.

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