There has been a large disconnect in the way the web works.
On one hand, we have information-and we have a lot of people creating various types of information in a variety of formats that do not necessarily work together in a seamless fashion.
Many of the people creating information are not web savvy and do not [...]
Yesterdays blog post spoke about whether or not social media can drive a campaign for consumer packaged goods. In the comments section I responded to Jeremy Beyda by saying that value needs to be added to mundane products in order to stir up conversation. People are not going to simply talk about Crest without any [...]
I am always happy when I see a large CPG brand launch in an unconventional manner. Furthermore, I will always root for a brand that goes out on a limb and dips it toes into social marketing. Still, just because your efforts are deemed social does not guarantee success.
Earlier this month (I am not sure [...]
I am sure that all of you out there remember the movie Ferris Bueller’s Day Off, but how many of you remember Friendster? There are probably not as many of you that remember Friendster, but those of you that do probably have fond memories of it. In fact, you are probably still a member. How [...]
I have been extremely interested in geo-spatial technologies, location aware devices and augmented reality for quite some time. Much of my interest in these topics has been purely theoretical. Everything is changing rather rapidly.
Thanks to the iPhone (and other location aware devices of course) and companies like Loopt, what is commonly known as “the conversation” [...]
Those of us that blog on a regular basis know that blogging can change your life, it has changed mine.
What are my favorite things about blogging you ask:
Collaboration
Often times blog posts come as a result of something that I have read on another blog and I feel I need to add to the pool of [...]
Okay, so I am being a little harsh, but I thought this was really funny. Brands, be careful what you use as tags lines; it may be impossible to live up to them
Pretend for a moment you are a press agent for IBM and your boss comes in and says, “the company has decided to invest a significant amount of money in cloud computing. Make some noise for us”.
Your options are:
Compose a press release aimed at early adopters (geeks) who know and care about cloud computing
potential outcome: [...]