Okay–I don’t really have any bullet points on how social media is like religion, but I just recorded a podcast with the great Lon Safko who is working on a book called, The Social Media Bible.
I don’t have a lot of time at the moment to explain all of the reasons that this project is [...]
(cross posted from the new iMediaconnection blog)
After a hectic week on Wall Street some industry analysts are predicting a downturn in online advertising spend for certain sectors. Other analysts are predicting a cut in ad spend across the entire industry as early as Q4. These predictions beg the question-who will suffer from such a state [...]
Most marketers know the old adage (attributed to John Wanamaker):
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
This aphorism has actually become a battle cry for many digital marketers who-with the help of various ad serving technologies (and other means that were not around in Wanamaker’s day) [...]
Okay–I am just kidding about this being the year of mobile.
We have heard many times that it would be the year of mobile; it is almost a joke at this point.
What does the year of mobile mean anyhow?
I don’t think that their will ever be a “year of mobile”–I do however think that 2008 has [...]
Social marketing is about second chances.
If a marketer makes a mistake and angers a consumer-through the power of conversation they can get a second chance to win them back. We have learned this through countless examples (i.e. Dell Hell) but I always enjoy bringing new, close to home examples to light.
I recently got a Facebook [...]
My addition to The Luxury Letter is now live. I recommend having a read
By Adam Broitman, Director of Emerging and Creative Strategy, Morpheus Media
There is no doubt that over the past 10 years the world of media has gotten a facelift. The question I have been asking myself is–while the world of media [...]
…a huggable girl who is Virtually Social, an Earl, a Krivin and some Juice?
You guessed it-a crayon!
That is right folks, the rumors are all true. I will be joining the company is leading the way in New Marketing, Experimentation and above all, Conversational Marketing (we are so conversational that-between Verdino, Jaffe and me, we can [...]
I just read about the Android App store, and while I found it very compelling, there is no need for me to be yet another blogger covering this topic. I was inspired though, and felt compelled to think about the ramifications of the proliferation of apps and what it means for our media ecosystem. I [...]