In their endless pursuit of relevant advertising, Google has made many changes to the way in which they serve ads. Many of these changes have gone against surface level laws of profitability. Things like, excluding advertisers for being irrelevant, making one advertiser pay more for the same ad space another advertiser is paying less for [...]
At the risk of being cliche and posting what everyone else is posting today–I feel the need to post these videos; just in case any of the Media Circus readers have not seen them.
I go to a lot of conferences–well, I have gone to a lot of conferences. I am, however, at a point where I really need to focus on the task at hand (client strategy) and take a step back from the conference scene. I will miss the networking component of conferencing, but just because I [...]
Yes, I know that is not a word
A couple of weeks ago I had a conversation with Aaron Strout from Mzinga. He was recording for the Conversations With Mzinga Podcast–have a listen.
I still remember how excited I was when I created this blog a few years back and burned my first RSS feed through Feedburner. Having already been an avid RSS consumer for years–the feeling of producing my own RSS feed was incredible.
Fast forward to October 2008 and burning and RSS feed or creating a blog [...]
Denny’s has run some pretty uninspired social marketing initiatives in the past. Take, for example, the Vote for Real presidential lookalike contest-in which breakfast enthusiast were asked to submit candidate lookalike videos in order to win a whopping $500 certificate to Denny’s. The contest inspired the crème de la crème of presidential imitators. Have a [...]
One of the reasons that I love blogging is that it is free from the confines of editorial–this is certainly nothing new. Another thing I love is that I can blog when I want, and not blog when I don’t want (an issue brought up on the Jaffe Juice Podcast many times).In reference to the [...]
Image by Getty Images via Daylife
I have heard people say that if Barack Obama does not win the election, he should start a social network. While people are saying this statement, tongue in cheek, there is certainly cause for these statements.
I recently downloaded the Barack Obama iPhone and I have to say, it is brilliant. [...]
A recent article in the Harvard Business Review outlined the notion of shaping strategies[i] as, “an effort to broadly redefine the terms of competition for a market sector through a positive, galvanizing message that promises benefits to all who adopt the new terms”.
In recent times we have seen many shaping strategies by various players in [...]
Image via CrunchBase
cross posted from the iMediaconnection blog
A number of years back I recall hearing an incredibly prescient quote from Morgan Stanley analyst, Mary Meeker. The quote spoke about localization and personalization-and how these elements would be key drivers in the growth of the web as a commercial platform. While these concepts are fairly obvious [...]