You need to learn how to use Twitter because all of the young people are using it, right? Um, no way!
I don’t have the usage stats (kudos to anyone who can get them for me) but I don’t know anyone under twenty who uses Twitter (and yes, I do know people under twenty). In [...]
There are a lot of social networks out there–we all know this. As someone in the industry, I do my best to join as many social nets as possible. I even join the branded social networks, as I am working with clients on a number of initiatives and I am always looking for best pratices [...]
We have all felt small from time to time. Sometimes feeling small is a challenge that many of us need to achieve big things. Still, no one has, or ever will, achieve greatness by standing still and simply looking around at the scenery. Sure, taking some time to stop and look at the scenery is [...]
The above is the title I would have given my latest article over at iMedia–alas, they know best what brings in the traffic, and I love them for it
I bring up a number of topics that I plan on expanding upon on this blog. All of the marketing mistakes that I spell out [...]
Fellow crayonista and bald marketing brother, Greg Verdino and I spent a lot of time looking at virtual worlds over the past few years. Joe Jaffe claims that the two of us got our jobs at crayon due to our blogs, and it is safe to say that, had it not been for virtual worlds, [...]
…or so say those individuals who just don’t get it!
Everyone once in a while I am reminded of the power of blogging–and why I began blogging in the first place. Those that know me, know that I have a big mouth and am not afraid to voice my opinion (this fact is sometimes good and [...]
Starbucks is not new to the social media space. They have done some very interesting, yet questionably successful initiatives–mystarbucksidea.com being the most notable.
I got a message today that Starbucks was following me on Twitter. I had heard about their presence, but had not really taken a look into it. I felt that this would be [...]
RSS has drastically changed the way in which we experience media. In a recent article in Ad Age, Steve Rubel talks about a statistic that says, only 11% of internet users subscribe to RSS feeds. Rubel makes the following statement:
RSS is easy and relatively cheap to adopt, so there’s no reason for marketers to avoid [...]
I just stumbled across an article about the formation of a Facebook group by British Airways employees. This controversial group serves many purposes, one of which is to mock passengers.
These were employees of the company, and not spokespeople for the brand, however, this article got me to thinking about a few things.
In an era where, [...]