Comments on: We Agree, Brands Should Join the Conversation, but Do They Always Have To Be Nice? http://circ.us/2008/11/we-agree-brands-should-join-the-conversation-but-do-they-always-have-to-be-nice/ Circ.us is a creative communications firm that helps brands tell stories through innovation and participation. Fri, 05 Feb 2010 08:21:44 -0500 http://wordpress.org/?v=2.8.2 hourly 1 By: adam http://circ.us/2008/11/we-agree-brands-should-join-the-conversation-but-do-they-always-have-to-be-nice/comment-page-1/#comment-2704 adam Fri, 07 Nov 2008 18:34:14 +0000 http://amediacirc.us/?p=859#comment-2704 Great point Caitlin! I could not agree more Great point Caitlin! I could not agree more

]]> By: Caitlin http://circ.us/2008/11/we-agree-brands-should-join-the-conversation-but-do-they-always-have-to-be-nice/comment-page-1/#comment-2706 Caitlin Fri, 07 Nov 2008 16:16:10 +0000 http://amediacirc.us/?p=859#comment-2706 It's definitely a double edged sword for brands. Consumers demnd that they become "more transparent" and "join the conversation" but they still aren't allowed to be real people? Just the fact that people are talking about this Facebook group is press for the airline, which is good. Some people will think this is funny and some won't but brands need to be willing to put themselves out there. A couple of failed social media attempts is much more progressive than not trying at all in my book. It’s definitely a double edged sword for brands. Consumers demnd that they become “more transparent” and “join the conversation” but they still aren’t allowed to be real people?
Just the fact that people are talking about this Facebook group is press for the airline, which is good. Some people will think this is funny and some won’t but brands need to be willing to put themselves out there. A couple of failed social media attempts is much more progressive than not trying at all in my book.

]]> By: adam http://circ.us/2008/11/we-agree-brands-should-join-the-conversation-but-do-they-always-have-to-be-nice/comment-page-1/#comment-2707 adam Tue, 04 Nov 2008 21:28:31 +0000 http://amediacirc.us/?p=859#comment-2707 wow, this is the first time I ever got Bob Dylan as a comment--thanks Greg! wow, this is the first time I ever got Bob Dylan as a comment–thanks Greg!

]]> By: Greg March http://circ.us/2008/11/we-agree-brands-should-join-the-conversation-but-do-they-always-have-to-be-nice/comment-page-1/#comment-2705 Greg March Tue, 04 Nov 2008 15:45:37 +0000 http://amediacirc.us/?p=859#comment-2705 consumers can shit on brands and brands can NOT shit on consumers (not if it wants to endear itself them, hence provide margin for its patrons). This obstruction of the 1st amendment is price the brands pay for money they provide to stock holders, employees, bosses, ad agencies, charities, governments, etc... Good trade. Like Bob Dylan says, You Gotta Serve Somebody http://blip.fm/profile/gmarch/blip/1085972 consumers can shit on brands and brands can NOT shit on consumers (not if it wants to endear itself them, hence provide margin for its patrons). This obstruction of the 1st amendment is price the brands pay for money they provide to stock holders, employees, bosses, ad agencies, charities, governments, etc…

Good trade. Like Bob Dylan says, You Gotta Serve Somebody http://blip.fm/profile/gmarch/blip/1085972

]]>