The data is great news for internetz lovers everywhere–but the bottom line is, there is inherently nothing great about this, and it is hardly news. A few points:
I forget who it was that said it at a conference a few years back (earn A Media Circus points by providing this answer ) but, The New [...]
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The digital age has been difficult for many marketers. All too often, marketers put the technological cart before the strategic horse. Facebook (and other social networks) is a breeding ground for campaigns that focus on the features of the platform, without telling a story.This is certainly not the fault of Facebook, rather it [...]
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All successful brands tell a story. Apple tells us a story about people who “think different.” Pepsi tells us the tale of a new generation and Disney tells a story about imagination and childhood. These are classic American brand stories — cultivated through traditional channels and originated (to a large degree) by the [...]
Much like my blogging (as of late), the economy is growing increasingly anemic–and the conversations online are growing. It is hard to avoid at this point–therefore I have stayed away from the topic.
I recently went to an amazing event thrown by the Sigma Group–where I led a table discussion on social media and the topic [...]
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No one knows everything (I am getting pretty close though ) and everyone has something to teach.
If you are a brand manager and think you know everything about your brand, think again
If you are a brand manager and think you know everything about your consumer base, you are in even worse [...]
A couple of month’s ago, bald brother (and fellow crayonista), Greg Verdino and I took the stage at the iMedia Financial Summit in NYC. Our pitch (for the uninformed; our pitch was part of an agency shoot out, in which two agencies pitched for a mock piece of business. The case study at hand was, [...]
Those crazy folks over at Phillips are at it again.
Remember the “Shave Everywhere” campaign?
Of course you do, it was an amazing initiative (and very relevant ) Well, Phillips is milking that concept for everything it is worth with a new extension of the campaign. Phillips is asking people to submit there own tales [...]
Let’s face it, the entire web is becoming social. By the end of 2009, all sites will have some social component to them–and why not?
Where there is content, there can be conversation
When there is conversation, there is engagement
Most great live presenters ask questions of their audience. They generally don’t do so because they want to [...]