Comments on: We, The Value Seekers!

By: adam

adam — Fri, 12 Dec 2008 14:59:01 +0000

Totally know what you mean. I never get offended by a challenge–actually, I love it!

Thanks William

By: William Anderson

William Anderson — Fri, 12 Dec 2008 00:12:48 +0000

No, thank you for your honest and informative reply to my criticism. I hope I didn’t offend you earlier! There are just so many “know-it-alls” in the web industry, it’s hard to really know who knows what–if you know what I mean

By: adam

adam — Thu, 11 Dec 2008 21:43:09 +0000

William

Here is some more info on adding markup to phpBB.

http://www.phpbb.com/community/viewtopic.php?f=46&t=1283315

There are ways to add more relevant content in your various h tags (h1-h6) in order to give search engines a better idea of what the site is about.

My commentary was about the markup of this site overall, and I am sorry if I was not clear about that.

I do love the fact that you challenged me on this one. Thanks!

Adam

By: adam

adam — Thu, 11 Dec 2008 20:51:12 +0000

William

Thanks for your comments! It would seem implicit that I meant h1 etc. I am sorry for not being more descript. I will keep your comments, and attention to detail in mind in the future.

Adam

By: William Anderson

William Anderson — Thu, 11 Dec 2008 20:23:30 +0000

Please provide a link to a W3C document where they define an “H” tag for HTML. There are H1-H6 tags, obviously, but H?

The author claimed that the site was poorly coded, and his evidence was that there were no H tags. My counter-point is that of course there are no H tags. Why would there be?

The author starts off making valid arguments about the marketing strategies in use, but then loses credibility (in my eyes) as soon as I read the comments about the code, which illustrate his lack of knowledge about the subject, and paint him as yet another marketing guy who thinks he knows technology because he’s heard a few keywords before.

The fact that he is critiquing the forum software, as if it was developed by the makers of the ING site, makes it even sillier. It’s phpBB, one of the most popular and robust forum packages on the web. How does phpBB’s markup relate to the quality of the ING site being critiqued?

By: Toby

Toby — Tue, 09 Dec 2008 18:50:32 +0000

No such thing as an H tag? Are you kidding Willie? I suggest you refer to the W3C consortium on this. Adam is referring to some of the fundamentals that help drive search engines to decipher content on the page.

If you’re a developer and you’re missing the utilization of header tag hierarchy and the value of CSS, you’re missing a large opportunity to capitalize on how designing with web standards can benefit you for Search optimization.

By: adam

adam — Tue, 09 Dec 2008 18:39:15 +0000

William

Not sure what you mean there is not such thing as an tag.

Anyhow, the rest of the site is in flash, how can I not comment on it?

Do you think this site was coded well?

By: William Anderson

William Anderson — Tue, 09 Dec 2008 18:28:41 +0000

The ad campaign may be flawed, but please don’t pick on the HTML!
The forums are running the extremely popular phpBB system. Are you saying that phpBB is poorly written? Why, because you searched for H tags and didn’t find any? There is no such thing as an H tag, so why would you find any here? Makes no sense.

By: Justin Kownacki

Justin Kownacki — Mon, 08 Dec 2008 22:47:10 +0000

“What’s in it for me, the consumer” should be the driving force behind any marketing campaign. Since all marketing is an effort to convince people to pay for something they don’t currently pay for, knowing WHY they should be paying can only be achieved by explaining “what’s in it for them.”

Some people confuse social media with casual conversation — as though we should reward companies simply for giving us a chance to talk. Nope. There still has to be end-user value.