Why is it that many marketers still do not see the importance of making an emotional connection on Search Engines? Learn more about how brands should think about positioning in the world of search.
Google recently launched a number of experiments; two of the more compelling experiments (in my opinion) are the timeline view and the map view. On first glance, these may just seem like cool features-to me they are much more than that. A few things are being accomplished here:
Preservation of our history in a way [...]
A lot of us in the new media/social media space have been talking about the fact that, the future of marketing will centered around co-creation and collaboration. I, for one, have been talking about co-creation and collaboration as key drivers of the future of marketing for quite a while. It is these concepts that sparked [...]
Last week we heard that Verizon has selected Microsoft to be the sole provider of mobile search and advertising solutions on the Verizon portal.
Upon hearing this news, I asked myself, “wow–that is a great deal for Microsoft, but is it good for Verizon? ”
After a few days of thinking about it, I have some additional [...]
Dear Hulu,
Our love affair started shortly after you launched into this world. You were everything I ever wanted in streaming video, and more;
An angelic player that caressed me as I leaned back to watch online video
All the others are so brash–making me lean forward all the time
Also, you knew exactly when to turn the lights [...]
Question:
Social Outreach, Email Lead Generation and Cause Marketing?
Answer:
A new experiment by The Emerging Communications Conference.
My new friend Lee S. Dryburgh first approached me about the idea by telling me he had an idea for an experiment. His idea would help garner registration for the conference he is organizing, while at the same time do some [...]