As our lives become increasingly wired (and unwired) all of our media is becoming interactive; allowing for a greater degree of consumer engagement. Today we have the ability to create far more immersive campaigns than ever before, and companies like Adcentricity are helping lead the way.  After listening to him speak, I asked Rob Gorrie, president and founder of Adcentricity to send me a primer on DOOH (digital out of home). He was kind enough to send over the PPT below. I hope you find it interesting, I sure do.

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