Comments on: The End of Digital Marketing http://circ.us/2009/04/the-end-of-digital-marketing/ Circ.us is a creative communications firm that helps brands tell stories through innovation and participation. Fri, 05 Feb 2010 08:21:44 -0500 http://wordpress.org/?v=2.8.2 hourly 1 By: adam http://circ.us/2009/04/the-end-of-digital-marketing/comment-page-1/#comment-2911 adam Thu, 30 Apr 2009 10:54:31 +0000 472790974#comment-2911 Thanks for the comments scott and caitlin. Scott, you are saying we should call people, The Marketing Digital Director; not bad. Thanks for the comments scott and caitlin.

Scott, you are saying we should call people, The Marketing Digital Director; not bad.

]]> By: scott broomfield http://circ.us/2009/04/the-end-of-digital-marketing/comment-page-1/#comment-2913 scott broomfield Wed, 29 Apr 2009 21:00:58 +0000 472790974#comment-2913 The word 'digital' should come after the word marketing. Digital, just like Online Video, is a means to an end. The end is a better message, with far greater rates of engagement and measurable analytics that prove the effectiveness. This ensures a marketing ROI. The big advantage with digital (including video) analytics is that everything is measured and there is no more debate about whether it is working or not. The emotions are gone and we continue to tweak the medium in order to get the results we are looking for. The word ‘digital’ should come after the word marketing. Digital, just like Online Video, is a means to an end. The end is a better message, with far greater rates of engagement and measurable analytics that prove the effectiveness. This ensures a marketing ROI. The big advantage with digital (including video) analytics is that everything is measured and there is no more debate about whether it is working or not. The emotions are gone and we continue to tweak the medium in order to get the results we are looking for.

]]> By: Caitlin http://circ.us/2009/04/the-end-of-digital-marketing/comment-page-1/#comment-2912 Caitlin Wed, 29 Apr 2009 17:15:23 +0000 472790974#comment-2912 I think this is such an interesting topic and you make some really good points. I see digital marketing as essentially an area of "marketing". Within digital marketing there are tons of subgroups and tools but I don't think it's a separate industry altogether. For example, the best success stories seem to tie in all elements of marketing. Granted, there have been some great digital marketing initiatives that have lived solely online but as a long term concept, digital marketing must flow with the offline work as well. I think this is such an interesting topic and you make some really good points.
I see digital marketing as essentially an area of “marketing”. Within digital marketing there are tons of subgroups and tools but I don’t think it’s a separate industry altogether.
For example, the best success stories seem to tie in all elements of marketing. Granted, there have been some great digital marketing initiatives that have lived solely online but as a long term concept, digital marketing must flow with the offline work as well.

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