I recently wrote an article promote my marketing masters session at Ad:Tech San Francisco. The article is entitled, “The 3 pillars of advertising innovation”

Article Highlights:

* At ad:tech SF, Broitman, along with other industry experts, will seek to dispel the notion that innovation requires new technology
* The notion of “media as a social affair” has caused one of the most profound climate changes for marketers in the last 50 years
* We are at a crossroads where marketers must ensure that all communications can be accessed everywhere, in a way that makes sense for the way it is accessed

Go have a look. Hope to see you in San Fran next month. I will be around all week.

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