I recently had the chance to chat with Rich Cherecwich about the genesis of Circ.us. There were many reasons we went with the name; many of which are too deep for the hoi polloi (don’t worry, I am not referring to you), so I went with the simple answer.

Take a look at what marketing mavens Tom Hespos, C.C. Chapman and I have to say about taking the plunge into starting your own shop.