Adam Broitman, partner and ringleader of Circ.us will be chairing “The bleeding edge of advertising innovation” track at Ad:Tech San Francisco.
John Swords of Circ.us presents latest augmented reality project for Cisco.
If you haven’t yet heard of augmented reality, or its applications in marketing, it’s time to start working on some serious mind-expansion.
Ringleader, Adam Broitman recently spoke to marketers at the iMedia Breakthrough Summit about Augmented Reality. Here are the highlights.
Learn How KidRobot Took Marketers to School With Their QR Code Hunt
I recently wrote a piece for Digiday Daily entitled, “The Twitterization of Everything and LOL Innovation”. The take away for marketers was something like the Bob Dylan lyric,
“And admit that the waters
Around you have grown
And accept it that soon
You’ll be drenched to the bone.
If your time to you
Is worth savin’
Then you better start swimmin’
Or you’ll [...]
Image by Will Montague via Flickr
A Media Circ.us has been with me now for over three years. It is near and dear to my heart. Blogging has taught me more about media relations than any course or lecture ever could; still, as with everything in life, things change.
Over the past few months I have been [...]
A Media Circ.us has been sparse lately, for good reason!
Over the last few years we have witnessed juxtaposing ideas that have created an interesting paradox in the world of media strategy. On one hand, targeting has allowed media strategists to get very granular with their creative messaging, and on the other hand, the veritable glut of media inventory has commoditized certain segments of the [...]
If you are in the area today, stop by Digiday: Networks (well, you cannot just stop by, but if you really want to come and do not have a ticket–I have not used my plus one )
I will be leading an all-star panel at 12:15 about the future of Ad Networks. More to [...]