What is the promise of the future of advertising?
If you ask many people currently working in the digital space, they will tell you–localization and personalization are the keys to the future of advertising (and in many ways, I would agree).
Along with hyper targeting, comes the ability to charge using an acquisition model. We have seen [...]
A few weeks ago, I spoke at OMMA Global in LA, on an industry panel entitled “What is Content.” One of the panelist said that traditional banner ad units are dead…I couldn’t disagree more. Pronouncements like that remind me of statements made in past; Newspapers are dead (when Radio was invented,) like Radio is dead [...]
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Learn how doing too much good can actually be bad; strange men may climb into your window at night and call you Doogie, then set your pink balls on fire!
Rob Gorrie and Adcentricity help tell stories out of home
Obox Design’s new theme–win yours today!
All of us are slowly being inducted into this way of life. The real time web is slowly being infused across all media (and not just media on your PC).
Overall I thougt Mobile Boot Camp was a huge success. Thanks to everyone at iMedia, and thanks to the sponsors; especially Paran Johar from Jumptap.
Some highlights from the day (taken from Twitter):
AdamBroitman: Utility, entertainment, integration #imediasummit
elliotbenn: RT @AdamBroitman: mobile is one giant onion @zawthet #imediasummit
CraigPladson: Confirmation from credible source at #imediasummit – there are 7 [...]