In a state of goofy genius, we did some work recently that we feel you should know about. Conspiring with the the amazing team at Edelman Digital, we created what is, to our knowledge, the first branded marker-less augmented reality app for the iPhone. The perhaps even more amazing team at Ben and Jerry’s did something we rarely see from marketers — they took a risk. It paid off. This is a cult hit.

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• Ben & Jerry’s: How a Big Brand Explores Augmented Reality (readwriteweb.com)
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